Blowing the Speakers at UTMB

A misplaced ambush marketing crackdown, 35% growth and how to market the champions.

I watched UTMB from afar this year, and, to be honest, the only FOMO I had was for seeing friends and taking in all the brand activities. I love searching for that elusive aha! moment that a clever, creative brand activation brings. While I really enjoyed the livestream coverage, I’m hearing it was more of the same in Chamonix but with the volume dial t…