Influencers vs. Athletes: The Bubble Has Burst. What’s Next?

The content-sphere is moving so rapidly, how can we evaluate the state of our sport? Let's attempt to make sense of it and leave with some actionable advice.

This week we have a guest post! Allison Lynch has spent years in marketing at both WHOOP and now COROS where she’s worked directly with both pro athletes and influencers alike. Allison reached out to me with a lot to say on a topic that I think makes for a really interesting discussion. A huge thank you for her contribution.

This Friday I’m launching the…