A Matter of Brand

A Matter of Brand

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A Matter of Brand
A Matter of Brand
The Next Leap Forward in Running

The Next Leap Forward in Running

Where is our Thrasher? Our Palace? Our Supreme? Our Tony Hawk?

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Matt Trappe
Oct 14, 2024
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A Matter of Brand
A Matter of Brand
The Next Leap Forward in Running
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Running is like skateboarding. We hear it often.

Different crews and cultures practice their sport around the globe and periodically gather for competitions that border on festivals. They return to their home turf to iterate on everything they have seen/heard/felt but with their own local spin. Iterate and repeat. Periodically we see a Tony Hawk, Nyjah, …

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