Such a great read and makes you desire On for sure.
We have a question around this "the rise of personality-driven content"
From what we're seeing, personality driven content also requires a lot of re-invention I mean look at the OG's the Kardashians, even Kylie has been through constant personality upgrades to keep audience engaged from private life, to style, values.
So the question is can you become irrelevant quickly if you're either not cool enough or authentic enough?
Such a great read and makes you desire On for sure.
We have a question around this "the rise of personality-driven content"
From what we're seeing, personality driven content also requires a lot of re-invention I mean look at the OG's the Kardashians, even Kylie has been through constant personality upgrades to keep audience engaged from private life, to style, values.
So the question is can you become irrelevant quickly if you're either not cool enough or authentic enough?
That shoe creation video is so cool - very on brand (sorry...I couldn't resist the pun)
Amazing deep dive! So looking forward to seeing more on the storytelling panel
Thanks for the in-depth read about the brand. Great stuff here.
Cool to see On support your work and the newsletter!