Traps We Can Learn from the Surf Industry
Surfing talent will no longer get you sponsored. Plus, Nike copies Satisfy (boo), Salomon tries a lifestyle ambassador (yay!) and the void of female shoe reviewers.
And we’re back! I took a bit of time off but not much. Here’s what I’ve been working on and thinking about:
I migrated and redesigned the Auteur Sportif website and shop from Squarespace to Shopify. Squarespace is where I host my portfolio and its familiarity lowered barriers to starting but it was quickly becoming a problem for e-comm functionality.
I so…