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Jaryd Adair's avatar

I think the idea of seeing innovation helps a product stand out. However from a retail or sales perspective it also helps a lot for the salesperson to have something to talk about. I think ON has had great success because they seem to be investing in shoe trials more than most other brands. This is so crucial for converting customers.

Will be interesting to see how Satisfy’s core customer reacts to the growth in terms of who ends up wearing it. It’s a fine line and I am interested to see how they approach the challenge of growth over “selling out” . For the next up I could see Hermanos Koumori getting some funding and I’m not sure If Bandit needs it but they are a good contender.

Thanks for taking the time to write !

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Buzz Burrell's avatar

If I were still in manufacturing running gear, my 'what's next for 2025' would be: Perseverance Furthers. The I Ching made a timeless point: sometimes the best move is to just keep doing what you're doing. The hubbub around brilliant new ideas often exists in a media/creative bubble with minimal relevance. Branding is sometimes just like running - no magic button; keep stacking those bricks!

And someone should indeed sponsor Riley Brady.

And the Nike Super Bowl ad was by far the best of the lot - it was so good I re-watched it this morning - even while NPR did not mention it in their stupid review which was focussed on political meaning, which few people are excited to hear more about. An hour-long video of Nike ads would be worthwhile - they’ve been killing it for decades - and they all were done in about the same style. Don’t be deceived - repetition is good.

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