What Now? Empathy Is Our New Currency.

Cultural status will involve signaling an elevated level of empathy. The brands that succeed should double-down on community strategy with a new empathy funnel.

I wasn’t going to write anything this week. There are more important issues at hand to be debating trivial things like running brands. Spending time comparing running to skateboarding or being upset about Matt Choi in NYC seems like an absolute luxury right now. We will get back to it eventually but now is not the time.

Despite temptation I know it’s not…