A Brainstorm: Brand Activations at Trail Races

My ideas for 10 brands in trail running. Hoka, Nike, TNF, Satisfy, Salomon and more.

Consider this a follow up to my earlier post calling out the lack of truly impactful brand activations around UTMB (or most races in running TBH). After talking to several people it became clear that there is a broad definition around the term “ambush” marketing. So rather than stop with my earlier article around UTMB, I want to go further and define my…