Perhaps not directly related to brand activations at events, but I thought that NNormal/Kilian's Alpine Connections project was 100% on brand for NNormal (GOAT doing GOAT things during UTMB). However, there were issues with the communication. Granted, most of what Kilian does is beyond most people's comprehension, but this was so far out there it needed more careful contextualization (before we get into more prosaic marketing communication issues...)
so sorry I missed this comment earlier. I totally agree with you about Kilian's project. It was amazing but I had a hard time following along and knowing the status.
Perhaps not directly related to brand activations at events, but I thought that NNormal/Kilian's Alpine Connections project was 100% on brand for NNormal (GOAT doing GOAT things during UTMB). However, there were issues with the communication. Granted, most of what Kilian does is beyond most people's comprehension, but this was so far out there it needed more careful contextualization (before we get into more prosaic marketing communication issues...)
so sorry I missed this comment earlier. I totally agree with you about Kilian's project. It was amazing but I had a hard time following along and knowing the status.