A Strategy for Long-Form Brand Films
How to balance emotional and rational marketing. The "100 Reasons Why" example.
I recently watched the film “100 Reasons Why” that Adidas Terrex created around Western States this year. It’s a fun film that hooked me for a whole 50-minutes by giving me context around both the athletes and the brand. It quickly dives into the backstories of Petter Engdahl and Yngvild Kaspersen by visiting them at home. Those two did not have wildly …
Keep reading with a 7-day free trial
Subscribe to A Matter of Brand to keep reading this post and get 7 days of free access to the full post archives.