Considering Your 2025 Marketing Plan

If I'm leading your brand in 2025 here is the mindset and tactics I'd lean into plus some tactics I would deemphasize.

Woohoo! We hit 1,000 subscribers this past week and I’d like to send a humble thank you to everyone reading and sharing the newsletter. I started writing MoB just 90 days ago and I never expected it to grow so quickly. Thank you and cheers to the path ahead.

I took a break after TRE and spent time in Amsterdam with my family. During the trip I stopped by…