We’re publishing our Paris roundup tomorrow! Some really cool stuff from our guy Alfredo who was on the ground, so check it out. Also published a Q&A with Jeff Staple on the site today, pretty wild he basically called and begged Brooks to pull the GTS 4 from the archive so he could do a rerelease with them. Also the speed loafer rules! But missed a chance to call it the Speed Goafer 🤷♂️
Awesome. I’ll definitely check it out. Definitely wild Jeff had to beg them, seems like a no brainer to me. And I’m with you on the loafer! I just want it in brown!
It is hard to watch brands spurn their athletes. They are like family. Yes, there are times it has to come down to dollars and cents but never as aggressively as brands make it happen.
I loved working with athletes and ambassadors. It was a relief from the grind of other marketing efforts. It was a chance to align with them, learn and tell their stories, and let them brag about a brand that they love. Then, when they get left in the wake of our poor budgeting or bad corporate oversight it hurts them and those of us that have an affinity for them as a member of the brand family.
Not sure if brands truly care beyond the bottom line. They use and abuse athletes, employees, creators, and anyone else for their gain until it’s no longer giving them their desired gains. A trend that needs to stop for sure.
Also, no thanks on the tassled running shoes. Haha
Further was very exciting when it launched, disappointing to see it end this way. Couldn’t agree more that brands need to be in it for the long game.
For community centered audiences, like running, a big splash in the pan and then a retreat is actually worse in the long run than not activating at all.
We’re publishing our Paris roundup tomorrow! Some really cool stuff from our guy Alfredo who was on the ground, so check it out. Also published a Q&A with Jeff Staple on the site today, pretty wild he basically called and begged Brooks to pull the GTS 4 from the archive so he could do a rerelease with them. Also the speed loafer rules! But missed a chance to call it the Speed Goafer 🤷♂️
Awesome. I’ll definitely check it out. Definitely wild Jeff had to beg them, seems like a no brainer to me. And I’m with you on the loafer! I just want it in brown!
New balance is doing their 1906 in brown but still not the same haha
We want the tassel!!!
It is hard to watch brands spurn their athletes. They are like family. Yes, there are times it has to come down to dollars and cents but never as aggressively as brands make it happen.
I loved working with athletes and ambassadors. It was a relief from the grind of other marketing efforts. It was a chance to align with them, learn and tell their stories, and let them brag about a brand that they love. Then, when they get left in the wake of our poor budgeting or bad corporate oversight it hurts them and those of us that have an affinity for them as a member of the brand family.
Not sure if brands truly care beyond the bottom line. They use and abuse athletes, employees, creators, and anyone else for their gain until it’s no longer giving them their desired gains. A trend that needs to stop for sure.
Also, no thanks on the tassled running shoes. Haha
thanks for the share Matt ✨
Further was very exciting when it launched, disappointing to see it end this way. Couldn’t agree more that brands need to be in it for the long game.
For community centered audiences, like running, a big splash in the pan and then a retreat is actually worse in the long run than not activating at all.