Thanks Sharkey, you are the first official comment, ever! 🥳
Altra's donation is a really great gesture to support Tara and Girls on the Run. If I'm Altra I take this opportunity to speak to an audience that otherwise isn't paying attention to trail and brainstorm around that. I wouldn't talk to all of us hardcore trailheads right now. I'd hit a hard PR campaign and drop a social campaign that all frames up her accomplishment and links it to other massive accomplishments by women (or anyone for that matter) outside of running. Make her part of everyday conversation, part of culture. The awareness that creates for the brand would be massive and it fills their funnel for a long time to come.
Love this one Matt. While I know you're talking about how to leverage it above and beyond the trail community, I'd love to hear your thoughts regarding Altra's matching her fundraise total for Girls on the Run. For the small but mighty Altra (VF), do you think its enough? If you were making the calls for the brand, what would you suggest?
Thanks Sharkey, you are the first official comment, ever! 🥳
Altra's donation is a really great gesture to support Tara and Girls on the Run. If I'm Altra I take this opportunity to speak to an audience that otherwise isn't paying attention to trail and brainstorm around that. I wouldn't talk to all of us hardcore trailheads right now. I'd hit a hard PR campaign and drop a social campaign that all frames up her accomplishment and links it to other massive accomplishments by women (or anyone for that matter) outside of running. Make her part of everyday conversation, part of culture. The awareness that creates for the brand would be massive and it fills their funnel for a long time to come.
What do you suggest?
Love this one Matt. While I know you're talking about how to leverage it above and beyond the trail community, I'd love to hear your thoughts regarding Altra's matching her fundraise total for Girls on the Run. For the small but mighty Altra (VF), do you think its enough? If you were making the calls for the brand, what would you suggest?