Good roundup, but I gotta say, skipping out on Norda was a miss. They’re absolutely crushing it right now and are poised to make a huge leap in 2025. I’m here for the Tantrums vibe, but the persona doesn’t connect with… a running vest. Which looks like every other running vest (unless I’m missing something).
I got to Norda. I saw the 005. It’s amazing. I was at a loss for what to write about aside from the product tho and that’s not my thing here. Same with tantrums, I like where their heads are at as a brand. I did not dive deep into the product for the same reasons. Not my zone. There are approx 3 million product review articles out there from TRE! 😂
Oh yeah, I didn't mean from a product perspective, that is all well covered. I meant from a brand perspective. What they're doing is pretty incredible in terms of carving out a crossover niche between legit trail performance and cutting edge of lifestyle/fashion, all carried by both timeless design and pinpoint implementation. It's arguably more important than Satisfy, they're just doing it a bit more quietly (which makes it all the more impressive).
I loved seeing you at TRE and thanks for the hat which I will very proudly parade around Europe (watch out for it's trip to Valencia later this week!) Glad you had a successful show. Next year is gonna be BIG!
Good roundup, but I gotta say, skipping out on Norda was a miss. They’re absolutely crushing it right now and are poised to make a huge leap in 2025. I’m here for the Tantrums vibe, but the persona doesn’t connect with… a running vest. Which looks like every other running vest (unless I’m missing something).
I got to Norda. I saw the 005. It’s amazing. I was at a loss for what to write about aside from the product tho and that’s not my thing here. Same with tantrums, I like where their heads are at as a brand. I did not dive deep into the product for the same reasons. Not my zone. There are approx 3 million product review articles out there from TRE! 😂
Oh yeah, I didn't mean from a product perspective, that is all well covered. I meant from a brand perspective. What they're doing is pretty incredible in terms of carving out a crossover niche between legit trail performance and cutting edge of lifestyle/fashion, all carried by both timeless design and pinpoint implementation. It's arguably more important than Satisfy, they're just doing it a bit more quietly (which makes it all the more impressive).
I loved seeing you at TRE and thanks for the hat which I will very proudly parade around Europe (watch out for it's trip to Valencia later this week!) Glad you had a successful show. Next year is gonna be BIG!
Thank you Simon! Go get it in Valencia!
Great to have a moment together! Enjoy your holiday
Cheers to the next time!