7 Comments
User's avatar
Robbe Reddinger's avatar

Good roundup, but I gotta say, skipping out on Norda was a miss. They’re absolutely crushing it right now and are poised to make a huge leap in 2025. I’m here for the Tantrums vibe, but the persona doesn’t connect with… a running vest. Which looks like every other running vest (unless I’m missing something).

Expand full comment
Matt Trappe's avatar

I got to Norda. I saw the 005. It’s amazing. I was at a loss for what to write about aside from the product tho and that’s not my thing here. Same with tantrums, I like where their heads are at as a brand. I did not dive deep into the product for the same reasons. Not my zone. There are approx 3 million product review articles out there from TRE! 😂

Expand full comment
Robbe Reddinger's avatar

Oh yeah, I didn't mean from a product perspective, that is all well covered. I meant from a brand perspective. What they're doing is pretty incredible in terms of carving out a crossover niche between legit trail performance and cutting edge of lifestyle/fashion, all carried by both timeless design and pinpoint implementation. It's arguably more important than Satisfy, they're just doing it a bit more quietly (which makes it all the more impressive).

Expand full comment
Like the Wind Magazine's avatar

I loved seeing you at TRE and thanks for the hat which I will very proudly parade around Europe (watch out for it's trip to Valencia later this week!) Glad you had a successful show. Next year is gonna be BIG!

Expand full comment
Matt Trappe's avatar

Thank you Simon! Go get it in Valencia!

Expand full comment
Raziq Rauf's avatar

Great to have a moment together! Enjoy your holiday

Expand full comment
Matt Trappe's avatar

Cheers to the next time!

Expand full comment