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Scott Dunlap's avatar

Let's not forget that Jamil is highly charismatic to begin with. He has always been a natural.

Great breakdown of the key elements! 🙌

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Matt Trappe's avatar

Exactly. That’s critical if the goal is engaging a wider audience. Thanks for reading Scott!

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Scott Dunlap's avatar

You're a legend, Matt. Very cool to have you on Substack 🙌❤️

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Matt Trappe's avatar

You’re too kind!

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Tyson Baker's avatar

Loved this! I followed along all month, and this perfectly captures the entire experience.

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Matt Trappe's avatar

Thank you Tyson!

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Nico Lumma's avatar

thanks for the writeup!

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Matt Trappe's avatar

You bet Nico! Were people in Germany following along? Do you think this had global appeal? I’d be shocked.

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Nico Lumma's avatar

I watched it. Then I explained everything to my oldest daughter (21) and watched one of Jamil's videos with her. Let me put it this way: she wasn't that enthusiastic about it :)

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Matt Trappe's avatar

😂😂 the whole chipotle reward can’t resonate the same way

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