A Matter of Brand is a weekly newsletter discussing the latest brand storytelling activities across the sport of running.

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Paid MoB members receive exclusive access to 4 monthly newsletters that include original writing about content, community, retail, athletes, culture and other brand building opportunities.

Paid members learn how to differentiate creatively, develop a brand narrative and get customers to not only buy something but buy into something.

The dialogue mixes creativity and business using a perspective rooted in my experience as a CD, director and photographer working with over 100 different brands in the running world.

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