A Matter of Brand is a weekly newsletter discussing the latest brand storytelling and marketing across the sport of running. Through 6-8 monthly posts subscribers learn how to differentiate creatively, develop a brand narrative and get an audience to not only buy something but buy into something.

The dialogue mixes creativity and business using a perspective rooted in my 13+ years of experience as a creative director, film director and photographer working with over 100 different brands in running to tell stories around athletes, events, brand campaigns and product launches.

Take up a notch and become a paid MoB subscriber to join Brand Presidents, CMOs, Designers, Athletes, Retailers and Race Directors looking to keep the inspiration and creativity flowing. Support this space to collectively nerd out on our favorite sport turned lifestyle.

Hear what paid MoBers say about the newsletter:

"I really love what you're building here, Trappe! Most insightful industry commentary that I've seen and I keep coming back for more."

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Paid MoB subscribers can join the subscriber chat to interact and exchange ideas with both myself and other paid subscribers. They receive access to the full archive of articles including all original writing and interviews since I started this wild experiment.

We are headed to the top so get on this bus!