Archive - A Matter of Brand

The Tastemakers in Trail Running

Who are the people and brands setting the trends around fashion/lifestyle in trail running? Where do we look for inspiration around how to show up in…

Jun 5 •

April 2025

The On Running Deep Dive You Need. Behind the Scenes at On Labs Boston.

I examine the ramifications of On's LightSpray technology and participate in a superstar media panel on storytelling.

Apr 28 •

Now's the Time to Double Down on Brand and Boston, Here I Come!

Also, I bought a sewing machine, some people you need to know AND we giveaway another free year of Coopah with a pair of Hokas.

Apr 15 •

Guest Pace: Francisco Fonseca

Most recently the community manager for Nnormal, Francisco is a fanatic about community. We chat about trail running, the impact on brand, run clubs…

Apr 3 •

and

Francisco Fonseca

1:04:11

March 2025

Athletes as Employees, World Building, and Puma.

How to better involve athletes in corporate roles, World building is filling a void left by the TV Remote and is Puma actually high?

Mar 31 •

Guest Pace: Gareth Nettleton and Pete Cooper from Coopah

Watch now | Pete brings along Coopah CMO Gareth Nettleton whose background at Strava made him a perfect fit. We talk about the insights Gareth sought to…

Mar 13 •

48:47

Is This Our Post Malone Era?

I think about AI campaigns, the dated marketing funnel, a modern business strategy for athletes and creators plus a heavily used art direction playbook.

Mar 11 •

Guest Pace: Brent James, Footwear Designer

We discuss Brent's footwear design career spanning Reebok, Under Armor, Salomon, Tracksmith and On. The future of footwear, shoes he's excited to try…

Mar 6 •

58:31

February 2025

Guest Pace: John Meadows, Sales Director at Salomon

Plus we giveaway 3 pairs of Salomon's new AeroGlide 3!!! Trust me you want these.

Feb 26 •

1:14:16

Is Elmo Gaslighting Us?

ON figured out that linking brand, product and culture is the secret sauce.

Feb 21 •

Guest Pace: Pete Cooper from Coopah

This brand story is the best. Get ready to be inspired. Learn why Pete Cooper wants the whole world to run plus our first GIVEAWAY! You don't want to…

Feb 13 •

47:32

Vibe Check. 2025 Has Kicked Off, What Storylines are Emerging?

I'm seeing hip hop take notice, investor eyeballs, innovation’s importance, female momentum, piracy threats and a DEI opportunity.

Feb 10 •

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