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January 2025

Controversy at Lulu and Escalations in Running Fashion
Athlete sponsorships are getting spicy and both Brooks and tassels have now entered the fashion chat.
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Matt Trappe
6
Learning to Feel
If we are capable of feeling, empathizing and communicating emotion on this level but we choose not to then wtf are we even doing.
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Matt Trappe
5
What Does It Mean to Invest in Women’s Performance?
Investing in women's performance is more than just running targeted ads to a female demographic. See what it really takes to create a strategy that will…
Published on Not A Conversational Pace • 
The State of Influencers in Running
Regan Clemenson manages digital creators in the running space. She chats on trends, athletes as creators, Kofuzi, Matt Choi, why women are leading the…
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Matt Trappe
11
50:12
Traps We Can Learn from the Surf Industry
Surfing talent will no longer get you sponsored. Plus, Nike copies Satisfy (boo), Salomon tries a lifestyle ambassador (yay!) and the void of female…
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Matt Trappe
24

December 2024

November 2024

The Running Event: Our Bedroom Gets a New Poster.
I started my TRE journey down one path but ended up talking about RC cars.
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Matt Trappe
7
Influencers vs. Athletes: The Bubble Has Burst. What’s Next?
The content-sphere is moving so rapidly, how can we evaluate the state of our sport? Let's attempt to make sense of it and leave with some actionable…
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Matt Trappe
16
It's Contract Season - Let's Talk Athletes.
An interview with an anonymous agent/athlete manager about the contract process for pro runners particularly in trail, ultra and outdoor.
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Matt Trappe
8
What Now? Empathy Is Our New Currency.
Cultural status will involve signaling an elevated level of empathy. The brands that succeed should double-down on community strategy with a new empathy…
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Matt Trappe
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