Archive - A Matter of Brand

Marketing Tara Dower's Appalachian Trail Record

Can beating the men on the AT transcend trail running in 2024?

Sep 23 •

A Brainstorm: Brand Activations at Trail Races

My ideas for 10 brands in trail running. Hoka, Nike, TNF, Satisfy, Salomon and more.

Sep 16 •

A Strategy for Long-Form Brand Films

How to balance emotional and rational marketing. The "100 Reasons Why" example.

Sep 9 •

Blowing the Speakers at UTMB

A misplaced ambush marketing crackdown, 35% growth and how to market the champions.

Sep 2 •

August 2024

Welcome to A Matter of Brand

The state of storytelling in the sport of running could use some work.

Aug 28 •

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