The best ad for the M10 isn't either of those videos - it's the long and detailed blog post that Colin Haley wrote about them: https://colinhaley.com/nugget-3-the-patagonia-m10-storm-pants/ Colin doesn't shill for gear all that often so when he does, it's taken seriously, and he has extraordinary credibility. Personally, for a gear piece that I might have to trust someday to help save my life (since we are talking about the alpine climbing space) I'm more motivated by a blog post like that than I am by an Instagram reel of somebody climbing wearing them.
Yes! This is awesome, thank you for sharing. It lays is ALL out there and you see exactly how much work went into it. The actual emails back and forth - so powerful. This might be the best format/example I've seen for product design credibility.
I met Dan when I lived in NYC - he’s hilarious. Going to see his London tour show on Sunday.
The best ad for the M10 isn't either of those videos - it's the long and detailed blog post that Colin Haley wrote about them: https://colinhaley.com/nugget-3-the-patagonia-m10-storm-pants/ Colin doesn't shill for gear all that often so when he does, it's taken seriously, and he has extraordinary credibility. Personally, for a gear piece that I might have to trust someday to help save my life (since we are talking about the alpine climbing space) I'm more motivated by a blog post like that than I am by an Instagram reel of somebody climbing wearing them.
Yes! This is awesome, thank you for sharing. It lays is ALL out there and you see exactly how much work went into it. The actual emails back and forth - so powerful. This might be the best format/example I've seen for product design credibility.