Five years ago Hilary Fenet had an idea to create a tool that helps curate the event experience for participants, organizers and brand sponsors. It started out as an idea for women but, as races grew to became multi-day activations with fans, run crews, brands and athletes, the scope quickly exploded.
What is Halo and how does it help brands, races and even athletes or creators to curate an event experience for fans?
How was their first launch event a Javelina? What’s next?
What are they learning along the way as the business takes off?
What does Hilary see for the future of activations at races and events?
Guest Pace is a new series on MoB that explores a brand, business or topic in the running industry with an expert guest. Paid members can submit questions via the chat.
This post is a paid partnership with Halo.
Learn more about Halo at poweredbyhalo.com
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