Pete Cooper has been through some difficult times rife with grief and anguish and at times he almost didn’t make it. Despite the risk of an underlying medical condition he discovered running was critical for his mental health and, frankly, his survival. After starting a successful run club he found proper training to be such a barrier for most runners that he was inspired to do something about it. In 2022 Pete put together the bones of a run coaching app to bring the atmosphere of his run crew to a wider audience. He went all in, gave the app to his friends to test and then things got crazy.
A viral marketing moment with 1,000 bananas earned Coopah a BBC news story and got him a call from the London Marathon where Coopah is now the official training partner. Pete had jumped on a rocket ship and is still riding the wave.
I’m so inspired by Pete’s entrepreneurial story and found his energy to be completely contagious. Coopah boasts benefits for both runners and race events that they’ve shown lead to higher finish rates and a more enjoyable experience from 5k up to 100 miles. However, the triumph and passion within Pete’s journey and his savvy marketing and storytelling are surely a secret to Coopah’s success.
PRIZE GIVEAWAY
Enter for a chance to win a one year subscription to Coopah and a pair of the new Hoka Bondi 9. To enter, subscribe to MoB and comment COOPAH with your reason for running on this post before the end of February. The giveaway is open from the time this post drops until Friday 2/28 at 11:59pm MST. One winner will be chosen at random and contacted through DMs on Monday March 3rd. Please have your Substack DMs open! No purchase necessary.
Guest Pace is a new series on MoB that explores a brand, business or topic in the running industry with a special guest. Paid MoB members can submit questions via the member chat.
This post is a paid partnership with Coopah.
Learn more about Coopah at coopah.com
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