A Matter of Brand

A Matter of Brand

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The Tastemakers in Trail Running
Who are the people and brands setting the trends around fashion/lifestyle in trail running? Where do we look for inspiration around how to show up in…
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Matt Trappe
18
The On Running Deep Dive You Need. Behind the Scenes at On Labs Boston.
I examine the ramifications of On's LightSpray technology and participate in a superstar media panel on storytelling.
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Matt Trappe
5
Now's the Time to Double Down on Brand and Boston, Here I Come!
Also, I bought a sewing machine, some people you need to know AND we giveaway another free year of Coopah with a pair of Hokas.
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Matt Trappe
3
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The Next Leap Forward in Running
 • Matt Trappe
22
Influencers vs. Athletes: The Bubble Has Burst. What’s Next?
 • Matt Trappe
16
Would You Run 735 Miles for Free Burritos?
 • Matt Trappe
10
Is Elmo Gaslighting Us?
 • Matt Trappe
22
Controversy at Lulu and Escalations in Running Fashion
 • Matt Trappe
6
The On Running Deep Dive You Need. Behind the Scenes at On Labs Boston.
 • Matt Trappe
5
Guest Pace: Francisco Fonseca
Most recently the community manager for Nnormal, Francisco is a fanatic about community. We chat about trail running, the impact on brand, run clubs…
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Matt Trappe
 and 
Francisco Fonseca
2
1:04:11
Athletes as Employees, World Building, and Puma.
How to better involve athletes in corporate roles, World building is filling a void left by the TV Remote and is Puma actually high?
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Matt Trappe
11
Guest Pace: Gareth Nettleton and Pete Cooper from Coopah
Watch now | Pete brings along Coopah CMO Gareth Nettleton whose background at Strava made him a perfect fit. We talk about the insights Gareth sought to…
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Matt Trappe
1
48:47
Is This Our Post Malone Era?
I think about AI campaigns, the dated marketing funnel, a modern business strategy for athletes and creators plus a heavily used art direction playbook.
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Matt Trappe
10
Guest Pace: Brent James, Footwear Designer
We discuss Brent's footwear design career spanning Reebok, Under Armor, Salomon, Tracksmith and On. The future of footwear, shoes he's excited to try…
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Matt Trappe
1
58:31
Guest Pace: John Meadows, Sales Director at Salomon
Plus we giveaway 3 pairs of Salomon's new AeroGlide 3!!! Trust me you want these.
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Matt Trappe
34
1:14:16
Is Elmo Gaslighting Us?
ON figured out that linking brand, product and culture is the secret sauce.
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Matt Trappe
22
A Matter of Brand
A Matter of Brand
A dialogue on brand storytelling and marketing within the world of running.
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A Matter of Brand

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